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    <loc>https://oddward.studio/home</loc>
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    <lastmod>2026-04-05</lastmod>
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    <loc>https://oddward.studio/branding</loc>
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    <lastmod>2026-01-05</lastmod>
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      <image:title>Branding - Pennant race vodka</image:title>
      <image:caption>drawing from iconic baseball memorabilia to create a unique and vintage bottle label</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/f167de29-a372-46ab-8056-eaff43e121fa/Portfolio_WebAsssets_HomeCards.png</image:loc>
      <image:title>Branding - bridgebee</image:title>
      <image:caption>Building a mature brand identity for an online marketplace that bridge fanatics can purchase pre-built lessons and practice</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/56cccc6e-6b41-4c7e-8837-093a12a91664/Portfolio_WebAsssets_HomeCards_kipda.jpg</image:loc>
      <image:title>Branding - kipda</image:title>
      <image:caption>Reimagining and reuniting a government agency across Kentucky and Indiana that serves the people.</image:caption>
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      <image:title>Branding - In Good Spirits</image:title>
      <image:caption>Crafting a look and feel for a cocktail pre-mix start-up that focuses on making the at-home cocktail experience easy and affordable.</image:caption>
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    <loc>https://oddward.studio/bridgebee-case-study</loc>
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    <lastmod>2024-01-10</lastmod>
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      <image:title>bridgebee case study</image:title>
      <image:caption>Design prints and color palette samples, including typography samples for 'noc grotesk bold' and 'Utopia Semi Italic', along with patterned graphics and a yellow sports shirt, arranged on a textured surface.</image:caption>
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      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/4fce16a1-bf44-42b5-b68c-635987f60fb1/Cards_ISO_2.png</image:loc>
      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/f9adefac-a2fb-4af0-900e-00492c768fd1/HomePage_fullform_V2.jpg</image:loc>
      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/5f5aa3dd-a8d3-46be-aac3-fb48f0c37c2b/CardsStacks.jpg</image:loc>
      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/ddc578ad-52f1-4090-a4f9-7db33d786a52/Books.jpg</image:loc>
      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/30cb0eb6-8ee8-4bad-a799-94a3ae8fee3b/Footer.jpg</image:loc>
      <image:title>bridgebee case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://oddward.studio/experiential</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/0ceeb277-ac22-4557-abac-c22978a87584/Portfolio_WebAsssets_HomeCards_clovehitch.png</image:loc>
      <image:title>Experiential - the clovehitch killer movie</image:title>
      <image:caption>Creating a full set of graphic props for an original movie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/4f251482-6511-4815-b4c1-3f848f3b6d69/Portfolio_WebAsssets_HomeCards_spacetango.png</image:loc>
      <image:title>Experiential - space tango website</image:title>
      <image:caption>Crafting a website for a space company innovating in low-earth orbit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://oddward.studio/illustration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/69c8df3f-afd2-4b7a-b720-6b53a90b5585/SpidermanHumanTorch_Final-1x1.png</image:loc>
      <image:title>illustration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/a6e80bfd-4830-4b78-be3b-68e118e1c6de/StickerReel_F2.gif</image:loc>
      <image:title>illustration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/a3358abc-65b4-4489-8425-3530e52b679f/SeaCaptain.png</image:loc>
      <image:title>illustration</image:title>
      <image:caption>Personal illustration of a Sea-Captain</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/130670ae-0bee-4fe2-867e-769fc2d7dc2e/Inktober-Day31-Fire.png</image:loc>
      <image:title>illustration</image:title>
      <image:caption>Personal illustration and render</image:caption>
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    <image:image>
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      <image:title>illustration</image:title>
      <image:caption>Promotional piece for AIGA Lou for a livestreamed designers event.</image:caption>
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      <image:title>illustration</image:title>
      <image:caption>Promotional illustration for the Louisville Ballet's spotlight series. This would be the first in the series that would focus on Impressionisn to jazz.</image:caption>
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      <image:title>illustration</image:title>
      <image:caption>A promotional poster done for the Kentucky State Park Foundation. The work was done in tandem with other designers to raise money for the park systems here in Kentucky.</image:caption>
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      <image:title>illustration</image:title>
      <image:caption>A commissioned illustration piece for a large manufacturing company's internal newsletter. The goal was to highlight the absurdities of commodities we all faced during COVID-19's peak times</image:caption>
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  </url>
  <url>
    <loc>https://oddward.studio/clovehitch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/4c240ef1-b686-48d5-b825-db21887de76b/clovehitch-header-img</image:loc>
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      <image:title>Clovehitch case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/083ddb5f-374c-4ff7-9a8e-5575f5b91386/MV5BMjBlMTE3YWQtYWJjYS00YjY5LTlmOGUtNmE1ZGE5OGZiMjljXkEyXkFqcGdeQXVyNzk5MDQ0NA%40%40._V1_.jpg</image:loc>
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  </url>
  <url>
    <loc>https://oddward.studio/bridgebee-case-study-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-16</lastmod>
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      <image:title>KIPDA case study</image:title>
      <image:caption>Logo of the Kentucky Regional Planning &amp; Development Agency over a black-and-white city skyline background with a bridge and river in Louisville, Kentucky.</image:caption>
    </image:image>
    <image:image>
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      <image:title>KIPDA case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/cc8a8019-8432-4fb9-bf24-13e009aaa7b4/KIPDA-Poster-4.jpg</image:loc>
      <image:title>KIPDA case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/f1074a66-ee1e-4485-810a-6e5632636520/FraserWard_Portfolio.jpg</image:loc>
      <image:title>KIPDA case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/84b872d5-5176-468e-9c3e-5e94ae107d90/KIPDA-Banner-4.jpg</image:loc>
      <image:title>KIPDA case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/c00b93ee-9c00-4209-91a4-f8c10e677ca8/KIPDA-BusinessCard1.png</image:loc>
      <image:title>KIPDA case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/c33b57f1-2f6b-4c7a-a899-ca7cd93ec01f/KIPDA-AnnualReport-4.jpg</image:loc>
    </image:image>
    <image:image>
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    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://oddward.studio/igs-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-23</lastmod>
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      <image:title>IGS case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6206a3ad4489552f62052a30/6670fb49-ac27-41de-ad39-d0556385ee4e/IGS_SocialMockups_IdentityFINAL.png</image:loc>
      <image:title>IGS case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>IGS case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>IGS case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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